Web Design : We provide the Tools, You Have the Control
The corporate website and the corporate blog are very effective ways of giving detailed information about your company and promoting the development of a positive and sustainable relationship with your clients.
Through our content management tool, you can easily make changes without affecting the site's main structure.
The iProspect talent machine not only has the most advanced digital marketing tactics, it also has created ingenious in-house web design tools designed according to leading-edge technology. Cloud CMS, characterized by remarkable flexibility and intuitive management capabilities, allows us to reach new heights in terms of complexity and performance for your corporate social media efforts.
iProspect provides you with a range of other options that are tailored to your needs. Whether your corporate web design project requires a complex structure, including several modules and content languages, or a simpler concept, our friendly specialists will have useful advice for you and the means to brilliantly execute your plan.
One Thing on our Mind: Results!
Getting the best ROI for you is our priority, so our digital strategists obviously leverage SEO best practices in search engines, in order to get plenty of traffic for your corporate blog.
Like Multi-Prêts, New Millennium, Novodos and many other renowned organizations, trust iProspect to design and manage your corporate website and make it a destination of choice for the web's growing audience.
Strategy at the Heart of Your Website
A website does not simply consist of a nice web design and value-adding features. Its content must be at the center of a well-thought-out marketing strategy and consequently, have all the elements to drive traffic generated by relevant information for your business.
A Blog Built on Strong Foundations
Because all Web content should be used as SEO leverage, iProspect performs a marketing and SEO analysis before even starting the creation of a blog. This is done in order to identify the most promising themes according to your identified business objectives, and in consequence, implement the SEO tree (best organic search practices) in your new blog.
From the SEO audit comes the keyword research, which allows the identification, depending on the targeted themes, of the most relevant and searched keywords to be added to your blog.
Create Specific Landing Pages
For the promotion of a specific event or in the context of a PPC campaign, for example, directing a specific audience to dedicated landing pages within your website can be very profitable.
Because your website is used as leverage for your marketing and commercial objectives, it should allow you to maximize online conversion. iProspect can help you with this process thanks to the appropriate strategic plan and tailored functionalities.
Tailored Information Structure
Basing itself on the marketing audit, iProspect establishes an information structure based on the blog’s conversion objectives. Every information structure is combined with the best usability features and seeks to put a logical trail in place for the user to arrive to the action identified as a conversion.
Design to Serve Your Blog
Because design has a decisive impact on your message and the credibility attributed to your blog, nvi performs creative research and proposes a unique theme that’s up to par with your image and ambitions at the beginning of every project. Wordpress technology even offers the power to easily change themes without having to modify content.
Website Development with Cloud CMS
For the development of complex corporate sites, iProspect proposes that the development of your platform be done with our content management system Web Cloud CMS. Benefit from dynamic features, which are constantly being improved to implement your new digital platform. For specific needs, iProspect can equally develop tailored functions.
Site Development With Wordpress
For smaller websites, iProspect proposes that they be developed with the Wordpress platform. According to the set objectives, iProspect ensures the development is performed with the best practices for your Wordpress platform: you can count on a solid, evolving and easy-to-use blog.
Maintenance of Your Platform
Because technology is constantly evolving, it is essential to keep your blog up-to-date, in order to ensure the best performance of your platform and to make it progressively evolve alongside your objectives.
How to Retain Your Clients
Getting customers to visit your website is only the first step! Retaining your customers allows you to obtain more information on them, to multiply business opportunities and exposure for your brand. Here are some examples of practices to adopt in order to help retain your customers.
Analytics Tool Implementation
iProspect will conduct a full Analytics audit according to your objectives and, if necessary, of your existing installation, in order to establish the ideal configuration for the collection of relevant data to reach your objectives and deepen your knowledge of your visitor’s behaviour. You will then be in a better position to serve them.
Synchronization With Your External Management Systems
Your Web platform can be completely integrated with other management systems to improve the performance of your different marketing channels. For example, you can synchronize newsletter subscriptions created on your site with your newsletter system to automatically build the mailing list.
Continuous Development of Content and Functionality
Thanks to the modular structure of Cloud CMS, several tools are at your disposal to improve the performances of your site. nvi additionally guides you in the development of your content strategy, to better optimize it over time, whether it be in terms of targeted themes, the information presented or even the best SEO practices to put in place on your pages.
Tools used for this service
iProspect is a true expert when it comes to Google Analytics, an extremely useful tool to determine what will make your site more successful.
Content Management at Its BestManaging a website's content, and even more so in the case of a commercial site, should never be complicated. Cloud...See more
This is an award-winning, flexible tool that is recommended by iProspect if you want a corporate website with open source code.Joomla! is easy to use...See more
Blog Management Means WordPressWith its customizable content management system, WordPress allows you to communicate with your consumers in the most efficient manner. You'd like...See more
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