iProspect® Canada will be making its debut at the Search Engine Strategies 2008 Conference & Expo in Toronto, from June 17 to 18, at the Metro Toronto Convention Centre.

Frederick Marckini, iProspect founder and Chief Global Search Officer, Isobar, will be presenting the conference’s first keynote address, on Tuesday, June 17. Drop off your business card at booth #506 for a chance to win a free SEM campaign build and set-up by Justin Jung, Head of Search Engine Marketing (SEM / SEO) & Web Analytics, at iProspect® Canada , valued at approximately $2000.00.


Metro Toronto Convention Centre South Building
255 Front Street West
Toronto ON, M5V 2W6
South Building
Level 700, Room 718
Booth 506


The winner of the iProspect SEM campaign build and set-up-valued at about $2,000 - will be the luckey recipient of a custom-designed SEM solution, aimed at fully optimizing their product or brand awareness! iProspect Canada will devise an SEM strategy attuned to the winner's unique marketing needs.

Particulars of the campaign include:

 Categorizing your product offerings based on Common Themes (to a maximum of 10 ad groups)
 Researching Niche Keywords and Negative Keywords (to reduce irrelevant traffic to your site)
 Write Creative Text Ads and Develop Landing Page
 Set Up PPC Campaign
   • Optimum Budget
   • Geo targeting
   • Search Bids
   • Content Bids
   • Schedule